Headline

Unlimited-ongoing-everyday project. Engraved text; black ink on brass plate, variable dimension. Edition of 1+1 artist proof.

Since 2008, I formed a collection of headlines coming from articles published in daily newspapers: Short-lived, printed every day in large mass of copies, or update frequently on the Internet edition, is a basic transmission tool for delivering the most important global news. The running events, such as time, rapidly changing, however leave their marks in our present and future reality. Despite their ephemeral side, the content has an eternal impact, which reinforces the relation between past, present and future.

The selected headlines characterized by a poetic language characterizing the usage of emotional language in our current capitalist culture, as in advertising, self-help book, tv shows etc., personalizing the non-private matter. The political becomes personal, generating an effect of solidarity and identification. Headline, engraved on a brass plate, identical to the signals indicating the locations and addresses of professionals in public places, perpetuates the message and become a commercialized object.

Lack of source or reason, transforming the meanings into mysterious and poetic, despite its political notions. The gap between the meaning of the headline and the content of the article is sometimes as extensive as its interpretation. A transformation of public, worldwide event, into a micro message, by isolating it from its origin platform :a widespread, common & universal – The Daily Newspaper.